Something is wrong with attention.
Not in the abstract. Not as a cultural complaint. Something is measurably, documentably wrong with how human beings are able to direct their own minds in 2025.
Youth suicide is up 56% in a decade. Attention spans have collapsed by 69%. Depression and anxiety among young people have reached levels that, in any other context, would be classified as a public health emergency.
This isn't happening by accident. It's happening by design.
The ability to direct your own attention, think your own thoughts, form your own beliefs, and resist manipulation—in a world increasingly engineered to prevent exactly that.
The most sophisticated behavioral engineering in human history is being deployed not to cure disease or solve problems, but to capture attention for profit.
Every scroll, every notification, every autoplay video is the product of thousands of A/B tests optimized for one metric: time on platform. Not wellbeing. Not learning. Not connection. Engagement.
The result is a population increasingly unable to focus, increasingly anxious, increasingly depressed—and increasingly unaware that their cognitive difficulties are not personal failures but predictable outcomes of systematic manipulation.
"If you're not paying for the product, you are the product."— Common saying, but it undersells the problem. You're not the product. Your attention is the product. Your autonomy is the cost.
We don't believe the solution is to unplug, go offline, or retreat to some imagined pre-digital past. Technology isn't the enemy. Exploitative design is the enemy.
Our response has three parts:
Everything we build is open. Everything we research is accessible. We don't create paywalls around knowledge that should belong to everyone.
#FTP — For The People, Always.
This isn't charity. It's strategy. Cognitive sovereignty can't be a premium product for those who can afford it. Either we build infrastructure that protects everyone, or we've already lost.
We imagine a world where:
Children grow up with minds that are their own—capable of sustained attention, resistant to manipulation, equipped to think clearly about complex problems.
Technology amplifies human capability instead of exploiting human weakness. Where the default design pattern is empowerment, not extraction.
Understanding how reality works—from quantum mechanics to consciousness—is considered basic literacy, not elite knowledge.
This isn't utopian. It's achievable. It requires building different systems, teaching different frameworks, and holding exploitative design accountable for its outcomes.
That's what we're doing.
2,000+ hours of research. 34,000 words of documented evidence. Platforms deployed. Frameworks published. This isn't a plan. It's already happening.
📄 Read the Research 🌐 See the Ecosystem